Content Strategy

What’s Your Landing Page’s Unique Ranking Proposition?

A site I’ve been working with took a rankings and traffic hit from the 12/13 phantom update. I spent a lot of time trying to get to the root of the issue, analyzing what exactly this non-update was targeting. Eventually I realized I was never going to figure this out – and I said, “screw it, the site just needs to be better, the damage is done and it’s time to pick up the pieces.”

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