Content Gap Analysis can be an intricate and exhaustive process. But with a little excel work and a few SEMrush exports, you can do it in a matter of minutes. It’s almost summer, so let’s use grilling blogs as the example:

When you start working with a new client, sometimes you have to educate their internal marketing teams about the value of link building. If done correctly, there is potential to create a link building machine inside the core of a savvy marketing department.It’s key to educate your clients moving forward, but what about all that press from before SEO became a priority? There may be sites out there that have interviewed your clients, hosted them for events, written about their products – and they aren’t all linking over.

Building links on sites that publish content on a regular basis is easier than having someone change hard coded content. Blogs need to publish on a regular basis or they will lose their audience.

I love the idea of scraping…. but I just can’t do it. I’ve sat through presentations from Annie Cushing and Eppie Vojt, and I still can’t do it. I’ve had Ethan Lyon sit me down, and try and teach me – but it doesn’t sink in. I don’t do much intense data collection, all I want to do is scrape search engine results in mass. That’s why I use Link Prospector.

A site I’ve been working with took a rankings and traffic hit from the 12/13 phantom update. I spent a lot of time trying to get to the root of the issue, analyzing what exactly this non-update was targeting. Eventually I realized I was never going to figure this out – and I said, “screw it, the site just needs to be better, the damage is done and it’s time to pick up the pieces.”